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Anantana Daara is tied after doing Anant Vruta on Ananta Chaturdashi every year by the families who are following it since long as per their family tradition.

• This vratha is performed every year on the 14th day (Chaturdasi) of shukla paksha in Bhadrapada Masam.
• In this vratha, Lord Sri Maha Vishnu is worshipped in the form of Anantha with shodasha upachaara pooja.
• Seven Dharbha  are tied together representing Lord Anantha with seven hoods.
• Goddess Yamuna Devi is also worshipped along with Lord Anantha on this day.
• Two kalasas are prepared for this vrata, one for yamuna and one for ananta. Perform yamuna pooja followed by ananta pooja.
• It is believed that Lord Sri Krishna had narrated the significance of Sri Anantha Padmanabha Vratha to Dharmaraja. On the advice and direction of Lord Sri Krishna, Dharmaraja had performed this Vratha during their stay in forests.
• It is said that details of Anantha Padmanabha Vratha Kalpa are mentioned in Bhavishyottara Purana.
• It is believed and said that those who perform this austerity as per the norms with total devotion and sincerity will be blessed with  Dharma, Artha, Kama and Moksha
• The word ‘Ananta’ means endless and devotees believe that Lord Narayana will clear all the difficulties in one’s life, if the Ananta Vrata is observed with utmost devotion.
• On completion of the pooja this Red Anantana Daara is tied to the shoulder or wrist of the Grihastha. It is believed to act as a protection (Raksha) to the one who wears it.
• It is retained till next year and replaced with a new one at the time of Sri Anantha Padmanabha vratha.
• Both men and women participate in this vratha.

Those families who have been celebrating this festival since generations usually perform the pooja.

Flora Foods is giving Ananta Vruta katha Book to facilitate the Vruta religiously.

Flora Rakhi(Handmade Eco Friendly with Seed) 

On the occasion of Raksha Bandhan, Flora Foods is facilitating its loving customers with Flora Rakhi(Handmade Eco Friendly with Seed). This Rakhi is very special as it is handmade using the clay, with seeds deep within. This makes it an eco friendly token of love to our mother nature after the ritual. Tie this tempting colourful Rakhi to your lovely brother to express your love, respect & affection. After the ritual just sow the clay part in the mud to get a new plant of your name.

Celebrate This Raksha bandhan with Flora Rakhi (Handmade Eco Friendly with Seed) & make the occasion extra special.

Hurry & Grab ONE!!!

Ganesha Chaturthi is a lively, most popular & loved festival for all Hindus celebrated worldwide. There is a new enthusiasm every year while we all welcome Lord Ganesha with pomp & praise. Chaturthi tithi (date)remarks the birth of Ganapati with a popular story that is heard from ages by all of us.

Ganesha Chaturthi is celebrated with new creativity, decoration, cultural programmes everywhere in India. Hence,to facilitate the same, Flora Foods is launching Ganesha Chaturthi Pooja kit with following items along with the Ganesha Prasad called as Panchakajjaya.

1. Red Gejjevastra
2. Janivara – 1

Hoobatti(Flower type Wicks) are a must for making Aarti. Also one batti can be used to light a single Ghee deepa for Pooja.

The dry flower battis have to be paired,  soaked in ghee and dried to make them ready to keep in the neelanjana deepa.

Flora Foods is giving hand made Pure Cotton battis. These are prepared by women of all age groups with love and devotion. They prepare them while listening to Pravachanas or singing bhajans.

Get the devotional touch and feel with Flora Hoobattis to offer your daily prayers.

Get ordering!

NOTE : Comes in a pack of  300-350 single battis.

Meaning around 150 paired battis you can prepare.